Getting your resume in front of the right person is harder than most people expect. Today’s hiring process often involves applicant tracking systems (ATS) that sort, rank, and organize applications before a recruiter reviews them. A resume that is poorly formatted or light on relevant keywords can rank low in that process and never get the attention it deserves.

Our team has helped over 400,000 professionals across North America land more interviews. Here are five resume writing skills that consistently make the difference.

 

Customize for Every Role

Sending the same resume to 50 employers is one of the most common job search mistakes. Hiring managers can tell. More importantly, ATS software ranks applicants based on how closely their resume matches the job posting.

Before applying, read the job description carefully and identify the specific skills, tools, and outcomes the employer is asking for. Then make sure your resume reflects that language directly. This does not mean fabricating experience it means framing what you actually did in terms the employer is already using.

If you are unsure how to tailor your resume to a specific role, our guide on how to target your resume for a specific job in Canada walks through the process step by step.

 

Write for ATS — Then for Humans

Most mid-to-large employers use ATS software to organize and rank applications before a recruiter opens them. These systems do not automatically reject resumes outright but a resume that is hard to parse or missing relevant keywords can rank poorly and get deprioritized in the review queue.

A few things that commonly reduce how well a resume performs in ATS screening:

  • Graphics, tables, and text boxes (these cannot always be read by ATS parsers)
  • Missing keywords from the job description
  • Inconsistent date formats or unexplained employment gaps
  • Non-standard section headings (stick to: Experience, Education, Skills)

Formatting for ATS does not mean your resume has to look plain. It means making it clean and readable. Our resume writing services use ATS scanning tools as part of every build to make sure your resume is positioned well before it reaches a recruiter.

 

Lead With Achievements, Not Responsibilities

One of the most important resume writing skills is knowing the difference between describing what your job was and demonstrating what you delivered in it.

Hiring managers do not need to know you were “responsible for managing a team.” They want to know what happened because of your management. Replace responsibility-focused bullet points with outcome-focused ones:

  • Instead of: Responsible for managing client accounts
  • Write: Managed 18 client accounts generating $2.4M in annual revenue

Numbers do not need to be exact approximations are fine. The point is to give the reader something concrete to evaluate. If you are struggling to quantify your impact, our post on what hiring managers need to see in your resume covers this in more detail.

 

Use Strong, Specific Action Verbs

Weak verbs drain the energy from an otherwise solid resume. Starting every bullet with “Responsible for,” “Helped with,” or “Worked on” signals passive involvement rather than ownership.

Strong resumes use precise verbs that reflect actual contribution: led, negotiated, built, reduced, launched, secured, redesigned, coached. The verb you choose signals how you show up at work so choose one that accurately reflects your level of involvement.

Specificity matters too. “Improved customer satisfaction” is vague. “Redesigned the onboarding flow, reducing average support tickets by 30% in the first quarter” tells a story.

 

Edit Carefully Then Have Someone Else Review It

A single typo can end an application. Most hiring managers cite spelling and grammar errors as an immediate disqualifier, particularly for roles that require communication or attention to detail.

After you have written your resume, step away for a few hours before reviewing it. Then read it out loud errors you miss visually often become obvious when spoken. Finally, have someone else read it. Fresh eyes catch things you have gone blind to after hours of editing.

If you are going into a high-stakes application or have not updated your resume in a while, a professional resume review can identify structural issues and positioning gaps you may not see yourself.

 

Getting These Right Takes Practice or a Shortcut

These five resume writing skills are not complicated, but applying all of them consistently across a resume you have lived with for years is harder than it sounds. Most people are too close to their own experience to see the gaps.

If you want a resume built around these principles from the start, our team offers professional resume writing services for every career stage from new graduates to senior executives. We also offer resume and interview coaching for those who want to sharpen both sides of the hiring process.

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